The Index Beauty
The indie beauty
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A curated national directory of independent beauty brands. Skincare, body care, candles, and fragrance from founders in Chicago, Atlanta, New York, Los Angeles, and Miami.
An editorial team of one curating independent beauty brands across five U.S. cities. How we choose →
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Best Indie Hair Care Brands in New York
Five founder-led New York hair care labels rooted in heritage ingredients and intentional routines.
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Best Indie Skincare Brands in New York
Five founder-led New York labels building formulas for skin that mainstream brands have historically underserved.
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Best Indie Skincare Brands in Los Angeles
Five independent labels rooted in L.A. that treat body and face with the same ingredient seriousness.